Our Story

Who We Are?

Calysta Jewels by B S Puttaiya & Sons is India’s fastest-growing online destination for high-quality affordable jewellery with stunningly beautiful designs.

All our designs are crafted to perfection, giving you the flexibility to customise the product’s gold karat and colour or diamond clarity to suit your needs. Calysta Jewels works with the vision of offering exquisitely designed jewellery at never-heard-before prices.

The jewellery is designed in such a way that it can be worn on occasion as well as every day. Now one does not have to compromise with their taste or budget because you get thebest of both here.

Our Founder

Ashish B L is the Founder of Calysta Jewels, India’s newest and fastest growing online destination for fine jewellery. He is the Chief Executive Officer of the company, carving out short-term and long-term strategies that contribute to the brand’s growth and its consolidation in the jewellery e-commerce market. He brings in more than 10 years of experience in the domains of jewellery designing, manufacturing, e-commerce, and internet marketing.

Our vision

To be one of the most recognized “affordable luxury” jewellery brands worldwide, and a portfolio of exquisitely designed jewellery that anticipates and satisfies people’s needs and desires.

Our mission

“To offer the modern Indian woman a creative choice through a varied range of low-cost premium jewellery to express her illustrative elegance and splendour. We exist to bring flight to her most fervent desires….”

the foundations

Beautiful jewelry accessible to everyone

Whether you’re looking for minimal earrings, danglers that make a statement, or necklaces that draw the eye, you’ll find something you love, at a fair price.